Joseph Hsieh is the COO and co-founder of Sometrics, the first analytics company to focus on social networking platforms. He and his team created a way to provide detailed analytics of millions of daily users of social platforms like Facebook, MySpace, Bebo and others. The Sometrics solution helps developers and advertisers better understand how people are using social media, so developers can monetize their applications and advertisers can more effectively reach their target audiences.
Prior to Sometrics, Joseph Hsieh was a digital media strategy consultant for large corporate clients, including AOL, Belkin, entertainment and interactive agencies and early stage startups. He specialized in affilate marketing, analytics, ad distribution, Facebook development and social media marketing. Hsieh also served as the director of technology at World Poker Tour, a television entertainment production studio. During his tenure, he built the interactive division that served the corporationâ€™s digital marketing, ecommerce, international online gaming, and online video production and distribution initiatives.