Primary Role
CEO at Federated Media
New York University

Person Details


Triemt founder JORDAN HOFFNER has more than 20 years of experience as a leader and innovator in the technology, media and entertainment industries. Throughout his career, Jordan has pioneered new products and platforms while holding senior management positions at top global companies, including Google, YouTube, NBC Universal and Electus (IAC). At Triemt, Jordan brings a broad, all-encompassing approach gleaned from his experience working in both traditional and new media, as well as a diverse background spanning production, product development, corporate and business development, distribution, advertising sales and marketing.

Prior to founding Triemt, Jordan was president of digital media at IAC’s Electus, a company that revolutionized the way television shows are produced and marketed by bringing together stakeholders from Hollywood, Silicon Valley and Madison Avenue. In this role, he launched the company’s digital operations, focusing on strategy, programming, sales and distribution, and launching brand-supported initiatives on major consumer platforms.

Jordan made the move into digital space in 2006, accepting a position as head of content partnerships at Google. Working initially at Google Video and then YouTube, Jordan forged vital partnerships across all content channels. Among his many successes, Jordan spearheaded major deals for YouTube with media partners such as Sony Pictures Entertainment, Lionsgate, MGM, Turner Broadcasting, Warner Bros. Studios, Discovery Communications and Disney/ABC.

Previously, Jordan spent more than a decade at NBC, where he held positions in business leadership and programming/production at NBC News, NBC Corporate Development and NBC Universal Digital.

Experience (2)


Education (2)