Jonathan Richman (not the singer) is Vice President, Product Marketing for Cincinnati-based startup Zipscene. He is responsible for leading product development and all marketing and thought leadership efforts for Zipscene. Zipscene is a digital marketing platform focused on the restaurant industry.
Prior to joining Zipscene, he was group director of Insights and Planning at Possible Worldwide Cincinnati (formerly Bridge Worldwide) and was responsible for providing strategic direction and leadership for its clients. Possible Worldwide is a top 10 digital marketing agency with offices in 10 countries and more than 1,200 employees, representing clients from Procter & Gamble and Target to Microsoft, ConAgra Foods and Samsung.
He is a well-known and highly regarded thought leader in pharmaceuticals and health care digital strategy. Jonathan was the creator and author of popular industry blog Dose of Digital, which provides insights on digital marketing in the health industry. AdAge Power 150 named it one of the top overall marketing blogs.
He is a regular speaker at major national marketing conventions and has been quoted in publications including The Wall Street Journal and The Washington Post. He was once invited by the Food and Drug Administration to speak at its public hearings on social media in pharmaceuticals and was recently interviewed on NPR's "All Things Considered."
He is a contributor for digital marketing journals such as iMedia Connection and AdAge's DigitalNext, where he has contributed articles on all manner of digital marketing topics. Richman was recently named a winner of a WPP Atticus award, which recognizes the best thought leadership within WPP, the world's largest agency holding companies.
Prior to joining Possible Worldwide in 2007, he worked at AstraZeneca Pharmaceuticals for more than 11 years, holding positions in sales, training, sales leadership and marketing.