Jonathan is one of the foremost pioneers in digital media testing, targeting & optimization having spearheaded the rise of real-time rules based/event driven targeting technology with search & display advertising.
As Chief Strategy Officer of Offermatica through its $65M acquisition Jonathan drove a 100% overall performance improvement rate with over 60 clients including six of the top eleven brands in the world. An incredible six of his case study reports appear in MarketingSherpaâ€™s 2007 Landing Page Handbook.
In February of 2010 looking to take build upon his success with realtime rules based content delivery for advertising and marketing Jonathan founded Yieldbot to build technology that would apply realtime matching and optimization principles to disrupt Display advertising and greatly improve Publisher monetization.
Jonathan’s personal blog is one of Advertising Ageâ€™s Top150 and as a speaker Jonathan has keynoted & participated in over 40 digital marketing & advertising events since 2005. He is often quoted on digital marketing strategy and technology in publications that include New York Times, Business Week, USA Today, Advertising Age, MediaPost, DM News, B2B & Inc. Magazine. His clients have included Amazon.com, Ameriprise, AutoNation, Disney, Citibank, H&R Block, IBM, Intuit, Microsoft, Monster.com, Sears and T-Mobile.