|California Institute of the Arts, MFA||1998|
|Critical Studies/Integrated Media|
|San Francisco State University , BFA||1995|
Jon Alain Guzik is a Los Angeles-based serial entrepreneur and consultant. He is the Founder/CEO Powersports and Automotive start up, RideApart and DriveApart, as well Hubris Factory, a technology consultancy that aims to help navigate online, mobile, location-based and social media space by developing strategies and technologies that empower the intersection between the automobile and technology.
RideApart, is a consumer portal leading to online sales for the powersports industry. RideApart aims to create not just in-market new and used powersports vehicle leads, but also to help the consumer control the entire lifecycle of their powersport’s product with an array of industry first tools and technologies. RideApart’s tools translates into compelling revenue streams from activating leads on dealer service, certified OEM parts and accessories and ancillary products.
For Automotive OEMs, RideApart’s complementary automotive site, DriveApart creates compelling crossover from our powersports site and helps to facilitate sales to our captive in-market audience.
Hubris Factory is a technology consultancy and app development company that aims to help navigate online, mobile, location-based and social media space by developing strategies and technologies that empower the intersection between the automobile and technology.
Previously, he was Editor-in-Chief and Director, Editorial Development at DriverSide.com, where he provided strategic oversight and oversaw all editorial aspects of the company. Prior to DriverSide, he was the Editor-at-Large at Yahoo! Autos where he provided editorial oversight of the autos vertical.
He has also worked as a consultant to various companies including Harris Publications, the Los Angeles Times, American Honda Corporation, Isaia, Yahoo!, New Economy Campaigns and Splunk.