John Straw has 30 years commercial experience in the advertising and IT sectors. A serial entrepreneur, his past 12 years have been spent in the Internet sector:
â€¢ Interse Corporation, San Francisco, VP European Operations. Interse specialised in software products that measured a users path through a web site and was significantly ahead of its time. Interse was purchased by Microsoft in 1997 â€¢ Revnet Systems, Huntsville, Alabama, VP Marketing. Revnet product email management software for marketeers. The company was purchased by MessageMedia in 2000 (subsequently bought by Doubleclick and then Google) John then went onto found Netrank Ltd in late 2000. Netrank is an internet marketing consultancy that specialises in search engines â€“ especially Google. Through Netrank, John has consulted for Audi, Hertz, Rolls Royce, RBS, Fiat/Alfa, Cisco and forty other blue chip brands. UKRD plc acquired Netrank in January 2007.
In 2006/2007 John created two consumer facing websites â€“ www.itsmymarket.com â€“ a classified ad site and a price comparison engine www.savebuckets.com.
John serves on Flemings Corporate Directors Advisory Panel.