|University of Wisconsin, Madison, BA||1983|
|History, Political Science|
You donâ€™t really know what youâ€™re good at until youâ€™ve been at it awhile. For John, itâ€™s distilling complexity and itâ€™s taken several decades to glean that as the core to my success.
John started out having nothing to do with marketing. He studied history, philosophy and literature, which meant he became a vagabond tramping in search of experience and humanity. But over time the polarity between passion and logic have found a balance. That may be why his favorite course was sentential calculus and why hewas drawn to digital marketing.
As a marketing executive for T-Mobile, Gateway and Lufthansa and an agency executive with MRM Worldwide and Ascentium, John has been able to feed his somewhat dichotomous appetite. He gets to solve complex marketing problems with technology while simultaneously ruminating on the nature of relationships, culture and society.
But, back to distilling complexity. John began to understand the power that stems from the immediacy and intimacy of the Web. It is the capacity to influence and be influenced. It is the application of technology to magnify our own latent behavior and desires. It is our ability to simultaneously isolate ourselves from the world and join a hundred different communities. And along the way John also learned about databases and analytics, CRM and CMS; the geekier side of marketing.
Sounding like the beginning of an old joke, â€œa brand guy, a marketer, a digital guy and a technologist walk into a barâ€¦â€ John’s gotten together with some amazing partners to launch a new kind of marketing company, Blab.