Veteran professional with strong analytical skills and a proven track record in online advertising. Research, analyze and evaluate trends and market data, identifying key factors to meet/exceed comprehensive marketing goals.
Accomplishments: • Lead scalable online advertising targeting company, grow revenue by 40X in 18 month (Quantcast) • Manage $50M annual online campaign delivery and optimization for major Fortune 500 clients (Specific Media Inc) • Lead cross-functional team to meet/exceed client's marketing needs (SM) • Built media operation for CPA division of agency. Grow media revenue to $5M (Gorilla Nation Media) • Turn around 50 campaigns 3 times in row in 2 months, growing revenue by 50% (GNM) • Launch and manage over 300 national branding campaigns for major studio film releases and blue-chip clients (GNM) • Help rebuild and test CPA optimization technology for major ad serving technology (GNM) Specialties
AD OPERATIONS: Startup Development, Creativity, Employee Management, Strategic Planning, Building Scalable Business;
INDUSTRY SPECIFIC: Online Display Advertising, Optimization, Real Time Bidding (RTB), Ad Exchanges (Right Media Exchange, Google ADEX 2.0, AdMeld, Rubicon), Performance at Scale; Real Time Looklikes (LALs), Ad Networks, Video Advertising