Co-Founder and Chief Marketing Officer at Searchme, Inc.
(Privately Held; 11-50 employees; Internet industry)
January 2005 â€“ Present (3 years 3 months)
Principal at Newstrategy (Sole Proprietorship)
(Sole Proprietorship; Myself Only; Marketing and Advertising industry)
April 1998 â€“ January 2005 (6 years 10 months)
Strategic marketing consulting. Clients include The Walt Disney Company, Gateway, Intuit, Concentric, General Magic, and many other Internet/technology startups including General Magic’s Portico, CMGI’s HotLinks.com, digital entertainment leader Mondo Media, Petstore.com, and IPIX acquisition Bamboo.com. Retained by major communications companies including MarchFirst/USWeb/CKS, ad agency Goldberg Moser O’Neill/Hill Holiday, and MausHaus boutique, as expert resource to integrate strategic marketing with client campaigns. Emphasis on integrating classical marketing communications efforts with branding, ecommerce, direct marketing, and applied emerging technologies. Experienced in all aspects of marketing management including research, planning, budgeting, communications/messaging/branding, classical/new media, advertising (print, broadcast, etc.), direct marketing, and staffing.
Vice President of Brand Marketing at CyberGold, Inc
(Privately Held; 51-200 employees; Marketing and Advertising industry)
July 1997 â€“ March 1998 ( 9 months)
Responsible for all marketing activity, with a strong emphasis on ecommerce and consumer brand. Developed overall positioning and key messages. Identified and developed strategic partnerships. Directed membership acquisition and retention programs. Responsible for the overall look, feel and messaging and branding of the consumer web site and remote coin product. Very knowledgeable in Internet advertising and direct response marketing systems and models, as well as Internet commerce.
Director of Online Marketing Strategy, Worldwide at CKS Group
(Public Company; 501-1000 employees; CKSG (Defunct); Marketing and Advertising industry)
January 1997 â€“ June 1997 ( 6 months)
Served as an internal strategic consulting resource for CKS Group’s worldwide family of companies. Directed the marketing analysis and recommendations for a special Visa project on the strategic marketing of ecommerce, encryption, and financial software. Developed CitiBank’s online marketing strategy for the college segment, designed to scale to a mass-market consumer offering. Contributed to numerous internal white papers on subjects such as push technology, emerging browser technologies, measurement and tracking, etc.
Director of Online Marketing Strategy at CKS Interactive
(Public Company; 51-200 employees; CKSG; Marketing and Advertising industry)
March 1995 â€“ January 1997 (1 year 11 months)
Direct report to President of CKS New Media. Responsible for all strategic components of every CKS Interactive new media marketing product. Proven track record of integrating marketing strategies, creative concepts, and emerging technologies to develop world-class new media products and services. Major accomplishments include work for General Motors, Network Corporation, Microsoft, MCI, Prudential, UPS, Sony, Johnson & Johnson, NationsBank, NBC, Apple, US Robotics, Clinique and others.
Strategic Marketing: Developed research and designed strategic new media marketing programs to achieve client objectives. Extended brand strategies.
Business Development: Participated in strategic sales planning and activities. Presented strategic and technical capabilities of CKS|Interactive. Contributed all new-business proposals.
Research and Education: Surveyed new trends in net-based interactive marketing and strategic application of Internet technologies.
Founding Partner at MacPeople
(Privately Held; 51-200 employees; Staffing and Recruiting industry)
January 1991 â€“ February 1995 (4 years 2 months)