John Hadl is founder and CEO of Brand in Hand, a company that advises mobile companies and major brand marketers engaged in the mobile marketing arena. In 2006, he was responsible for more than 50 “in market” mobile campaigns for his various clients. Hadl is often credited for being a primary driver of growth within the mobile industry.
Hadl has served as a strategic adviser to Procter & Gamble for mobile since 2005 and is currently chief mobile strategy adviser. He also provides counsel to more than a dozen emerging media companies providing mobile marketing and brand strategy advice in the areas of mobile messaging, TV and video, content downloads, search and mobile web media and trend breakthroughs. Hadl serves on various boards and is presently chairman of the board for Total Beauty, Inc. In April 2007, BrandWeek dubbed him as one of the “Marketers of the Next Generation,” the publication’s highest honor and in July 2007, Advertising Age acknowledged Hadl as one of its distinguished 40 Under 40 executives.
Prior to founding Brand in Hand, Hadl was the managing director of Quigley-Simpson Interactive where he was responsible for leading Quigley-Simpson’s clients into the world of emerging communications. At Quigley, Hadl pioneered many of the cutting-edge U.S. mobile initiatives. Hadl and his team implemented the first-ever U.S. use of a 30-second DRTV spot dedicated to driving a mobile response. Additionally, Hadl sourced and executed one of the first-ever “pure” brand sponsorships of a mobile game in the United States. Over his career, Hadl’s clients have included entertainment companies, consumer package goods companies, financial institutions, pharmaceutical companies and various technology companies.
Before his tenure with Quigley-Simpson, Hadl was the chief strategy officer and co-founder at Enverta, a business-to-business marketplace for the consumer goods industry, which he led to a successful acquisition by the NCA in 2001. Hadl also held the EVP of corporate development and strategy position at Creative RX. Hadl began his career as a corporate lawyer in New York City at Simpson Thacher & Bartlett.