John Burbank serves as Chief Marketing Officer for AOL. At AOL John is responsible for conceptualizing, developing and executing the company’s marketing strategies and programs, managing market research and brand development and working closely with the product marketing teams.
Burbank comes to AOL from AT&T, where he served as Vice President, Marketing, through the company’s transition from AT&T Wireless, Cingular and then AT&T. Among his achievements, Burbank developed the “Signal Bars” advertising campaign, which was subsequently adopted by Cingular and the new AT&T.
Prior to AT&T, Burbank was Director, Brand Management, for NewPower Company, and before that was Brand Manager for Procter & Gamble, where he led P&G’s pioneering Internet efforts and established Pampers.com as the centerpiece to a multi-platform 360-degree marketing program that included development of a companion TV series on Fox Family.
Burbank started his career at the Chicago Tribune Company, where he managed the company’s initial use of demographic segmentation tools to demonstrate the value of its readership to advertisers and helped the company install a new distribution network that let the paper “own” its customer records and more fully manage the customer experience.
