“We are delighted that John has decided to join the Masher team. As an online application which allows users to engage with digital content in ways never before possible, John will lead Masher’s commercialization strategy drawing on his vast experience gained at FT.com, to take the Masher application to both content owners and online brand properties.” John Armah, Commercial Director of Masher said: “I’m delighted to be joining Masher. Masher doesn’t simply make user generated content more compelling; it activates your archive, immerses customers in your brand and produces advocates of your offering.” In a successful 10 years at the FT, John’s major successes include the commercial launch of FT.com in the US in 2000; increasing advertising and sponsorship revenues in Continental Europe Middle East & Africa from under £30 to over £50m in 3 years and in his final 18 months setting up a creative solutions unit as Head of Corporate Development. John has also worked at market-leading media brands including Haymarket Publishing, Capital Radio, and AOL Europe.
