Joey dropped out of high school when he was 16 to pursue a career at Taco Bell. By 18, he was a broken-hearted car salesman. Two years later, he and some friends went to a Tool concert in Los Angeles and he decided that moving there seemed like a good way to piss off his parents. It was that year that Flores finally sat behind the drums that he had always wanted to play.
Since then, Joey was head of business development for a startup that got bought by a big ass company. He took over operations of the startup after that and grew it from $19M to $48M in two years. It was awesome.
With the money his kind bosses departed on him for his contribution, and pages of raps he had written, he formed a very expensive band with Yotam Rosenbaum and recorded an album that is his greatest accomplishment (so far). When it came time to market the album, he figured it would be a piece of cake. It was not.
It seems that nobody has really figured out how to run effective online marketing for new music. And so, that’s what Joey is doing now. Figuring out how to run effective online marketing for new music. Once he cracks the nut he will return to the stage, hopefully to play for more than the 50 people he used to play for.
Joey’s favorite kind of music is Tool.