Joe Chernov is VP of content marketing for Eloqua. He is best known for developing, in collaboration with JESS3, award-winning content, including The Content Grid and The Blog Tree infographics; The Future of Revenue animated video; and The Social Media Playbook and Social Media ProBook ebooks. Chernov is one of the most award-winning content marketers in all of business-to-business marketing, having won or been named a Finalist for awards from Forrester Research, Society of New Communications Research, Word of Mouth Marketing Association, Corporate Executive Board, Beagle Research, and the STEVIE Awards.

Chernov is the former chair of the Member Ethics Advisory Panel for the Word of Mouth Marketing Association. He appears on the cover of the textbook “Marketing: Real People, Real Choices,” contributed a chapter on brand advocacy to “The Big Book of Marketing,” and is cited in “New Rules of PR,” “Smart Business, Social Business,” and “Content Marketing.”

Previously, Chernov served as VP of Communications and Associate VP of Marketing for word-of-mouth marketing firm, BzzAgent, where he led marketing for the launch of the company’s social media platform, BzzScapes.

Milestones
edit

Joe Chernov added a position as VP of Communications & Associate VP of Marketing at BzzAgent. (2/1/06)

Posted 10/29/10 at 2:28pm
Joe Chernov added a position as VP Content Marketing at Eloqua. (11/1/09)

Posted 10/29/10 at 2:28pm