Joe Bilman is the Head of Product for Isis Mobile Commerce, a joint venture between Verizon, AT&T and T-Mobile in the mobile payments space. He designs new products and builds businesses inpursuit of the ultimate media consumer experience, delivered to any device, anywhere, any time. He was the creator of Bitbop, the world’s first on-demand TV and movie subscription service for mobile devices which he developed while serving as chief product officer for Fox Mobile. He is also responsible for the re-design of Jamba/Jamster, one of the largest mobile entertainment brands in the world. At CDNow, heestablished one of the first digital music retailers, which was later sold to Bertelsmann. At Columbia House, he revitalized the club business and brought it into the Internet era, and at Rodale Press he led the migration from print to Web for such well-known publications as Men’s Health, Prevention andRunner’s World. He earned an MFA in computer art and a BFA in film and video from New York’s School of Visual Arts. In 2010, he was named one of “The Digital Power 50” by The Hollywood Reporter.