| USC - Annenberg School for Communication, PhD | |
| Communication Theory & Research |
personal files
Jodi A. Gusek, PhD is a strategic research executive with 16 years experience developing branding, marketing, and product development strategies for digital media and technology companies. Consumer insights expert with exceptional track record of providing actionable, customized research and strategic counsel to top media executives in broadcast and cable television, syndication, Internet, mobile, electronic gaming, and interactive technology. Entrepreneurial leader with proven ability to evaluate consumer-facing business initiatives. Jodi was SVP, corporate research and strategy overseeing and initiating research for media and technology business units at Gemstar-TV Guide International (now Macrovision/Rovi). Previously she was Vice President of Entertainment and Digital Media at Frank N. Magid Associates where she provided research and consulting services and co-founded Magid’s successful digital media practice in the early days of the Web.
