Jochen Hummel currently lives in Brussels, Belgium and is co-founder of an European start-up Metaversum which runs the Twinity 3D world. In his last role Jochen Hummel was GM EMEA of SDL plc, with a revenue of $150m. He started his career as freelance translator and developer for IBM. In 1984 he founded TRADOS in Stuttgart, Germany and grew it to a provider of translation and programming services. Around 1990 he converted the business into a pure software company and designed and developed TRADOS Translator’s Workbench, with over 70% market share. In 1997 Microsoft bought 20% of TRADOS, Microsoft’s first direct investment in a German company. In 2000 he relocated the HQ to the US, and raised over $25m to provide enterprise applications for handling multilingual content. In 2002 he acquired Uniscape, a Silicon Valley competitor. In 2005 he sold TRADOS to SDL plc, publicly traded in London. Jochen Hummel spent three years in Northern Virginia and the Silicon Valley.