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General Information



Stanford University, MBA 2005
General Management
University of Virginia, MS 2003
Systems Engineering
The University of South Dakota, BS 1998
Computer Science

Current Companies

CEO & Founder

Former Companies

Director, Product Management
Acting Director, Product Development
Group Product Manager, Software Products Division

Web Presences


Jim Yu

Jim Yu is the Founder & CEO of BrightEdge, the leading enterprise SEO Platform.

He combines in-depth expertise in developing and marketing large on-demand software platforms with hands-on experience in advanced SEO practices.

Prior to founding BrightEdge, Jim was at where he led a core part of the platform products team that delivered the industry’s first cloud computing platform.

At Aether Systems, Jim ran the Product Management Team responsible for the product strategy, roadmap, and delivery of the innovative Scoutware line of wireless products.

At Mercator Software (now IBM), Jim directed the development of Mercator Integration Broker, an industry leading enterprise software product, generating over $100 million in revenue.

Jim holds an MBA from Stanford University.

Master’s of Engineering from the University of Virginia.

Bachelor’s of Science in Computer Science from the University of South Dakota.

Recent Milestones

  • Check
    Jim Yu added a position as CEO & Founder at BrightEdge. (1/1/07)
    Posted 3/16/10 at 5:29pm
  • Check
    Jim Yu added a position as Director, Product Management at Salesforce. (1/1/05)
    Posted 7/9/13 at 11:04pm
  • Check
    Jim Yu added a position as Acting Director, Product Development at Mercator Software. (1/1/02)
    Posted 7/9/13 at 11:04pm
  • Check
    Jim Yu added a position as Group Product Manager, Software Products Division at Aether Systems. (1/1/00)
    Posted 7/9/13 at 11:04pm



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Last Edited 7/9/13

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