Jim McNamara has developed digital and mobile strategies and led sales for leading firms across the mobile ecosystem. He has advanced expertise working with major global brands on applying data targeting and analytics to mobile and digital marketing. Jim currently is Head of Sales for Precision Market Insights at Verizon Wireless where he oversees go to market and sales of consumer insights and media measurement solutions focused on the OOH media, Sports Marketing, Retail, and Mobile publishing industries.
Jim joined Precision from O2 Media in London where he developed the business plan and served in an executive role to launch a dedicated mobile/digital media sales arm of Telefonica/O2 across the EU. O2 Media was created to monetize customer data through multi-channel, mobile-centric marketing connecting leading brands with highly targeted consumer opt-in segments.
Previous to O2 he served as Director of Mobile... See More