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General Information
BirthplaceEvanston, IL


Bradley University, BS 1993
DePaul University, MS 1998
Information Systems

Current Companies

General Manager

Former Companies

GM Corporate Development
VP Corporate Development
SVP Software Engineering

Web Presences


Photo Credit

Dynamic Signal Executives

Jim Larrison

Jim Larrison is GM & Co-Founder of Dynamic Signal, a white-label enterprise platform company focused on brand marketing through conversations and word of mouth marketing. In his role as GM of Corporate Development, Jim focuses on driving new businesses and markets, while guiding product innovation and customer successes.

Prior to founding Dynamic Signal, Jim was an early employee at a handful of successful start-ups. Jim was the Chief Revenue Officer at Adify, which was acquired by Cox Enterprises for over $300MM in 2008. Prior to Adify, Jim played a leadership role, most recently as Senior Vice President of Corporate Development for comScore, where he was responsible running a commercial business unit focused on financial, telecom, and government sectors. Larrison was responsible for the development of many cutting edge applications, including the first technology used to collect and report integrated online surfing and buying activity across the entire web.

Before joining comScore, he held management positions at leading US companies such as: Information Resources, Lever Brothers, and Vision Quest Research. Jim received a BS in Marketing from Bradley University and MS in Information Systems from DePaul University.

Jim lives in Alexandria, VA with his wife and two sons. He is on many local boards, including the Information Technology Commission for the District of Columbia, as well as the Vice Chairman of the [Alexandria Sanitation Authority] ( He invests in early stage start-ups, including Red Answers, Social Trust, LLC, and [TiqIQ] ( Jim is an influential movie fanatic, local politico, blogger, and photographer. You can read more about Jim at [About Me] (

Source: Bio Webpage

Recent Milestones


Company Date Round Size Participants
LeadSpend, Inc. 8/2011Angel$250k3
Dynamic Signal 2/2011Series A$8M6



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Last Edited 9/16/13

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