Yahoo! Senior Vice President, Strategy and Emerging Businesses for the Americas region. Heckman is focused on significant strategic initiatives, including ad strategy for the media business following Yahoo!'s acquisition of 5to1.com. Heckman brings two decades of CEO operating experience as well as major media relationships to Yahoo!.
As co-founder and CEO of 5to1, Heckman co-founded the start-up with Ross Levinsohn and several top former Fox executives, including Michael Barrett, now CEO of Admeld.
Prior to 5to1, Heckman founded and led several successful Internet ventures, including Rivals.com now also owned by Yahoo!; Rivals.net, once Europe's top sports network; Scout.com, sold to Fox which led to his position as CSO of Fox Interactive, and then led Zazzle.comâ€™s growth and fundraising efforts, also as CSO.
Heckman launched his career as president of Heckman Media, Inc., owner and publisher of more than 60 sports publications for NFL, major university teams, Turner Sports and several international sporting events. Prior to launching Rivals.com, Heckman ran as President and Publisher, NFL Exclusive, a joint venture with NFL Properties, which published magazines for all 32 NFL teams. The network of publications operated profitably until Heckman left to create Rivals.com.
Most notably, as Chief Strategy Officer of Fox Interactive Media, he was the architect and led negotiations for the pivotal $900 Million partnership between MySpace/Fox and Google, one of the largest strategic deals in the history of the Internet.
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