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Jesse Stay is CEO, Founder, and Chief Architect of SocialToo.com.

Jesse is Author of 6 books, including his most recent 2nd edition of "I'm on Facebook--Now What???", "Facebook Application Development for Dummies", and "Google+ Marketing For Dummies". Jesse has helped design some of the top 100 applications on Facebook, and has helped companies large and small integrate Facebook, Twitter, and other Social Technologies into their environments. Jesse blogs regularly on StayNAlive.com and has previously written for InsideFacebook.com, AllFacebook.com, and LouisGray.com. Jesse covers subjects ranging from Social Media to Technology and Software Development.

Most recently, in addition to the above, Jesse works full time as Director of Social Media for Deseret Digital Media. In his role, Jesse manages over 200 social media properties, targeting an audience of over 17 million fans. His quest is to double referral traffic for the organization from social media channels within his first year, and he is well on his way.

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