Jennifer McLean is VP of Marketing at Zimbio Inc. Previously she was with Technorati Media where she developed strategic client campaigns and ad products across verticals from tech to movies to moms, and led marketing efforts for the company. During her tenure as vp of marketing, the company launched a social media advertising network and acquired two companies. McLean previously worked for Glam Media, heading up the company’s marketing and communications efforts. Prior to joining Glam, Mclean was with Double Fusion, a videogame advertising network, where she ran marketing, public relations and sales development as well as conceived and launched Double Fusions In-Game Advertising Summit event series. Previously, she served as director of marketing for IGN Entertainment and then Fox Interactive Media. At IGN, McLean was responsible for client media strategy and custom client promotions, marketing, public relations and events. At CMP media, McLean was responsible for marketing, public relations, and industry alliances for the Game Developers Conference, GDC Mobile, the Independent Games Festival, and Gamasutra.com. McLean has also worked in advertising on both the creative and account management sides and received her bachelor of fine arts from the University of Illinois at Urbana-Champaign.
- 06/17/08 -techcrunch.com