| Website | oxygen.com |
| @jenkavs | |
| Birthplace | St. Louis, Mo |
As Senior Vice President of Digital, Jennifer Kavanagh is responsible for innovating and leading Oxygen’s digital initiatives on all existing and emerging platforms. Well versed in the online space for 15 years, Kavanagh joined Oxygen in 2006. Under her leadership, Oxygen.com has experienced rapid multi-platform growth. Most recently, Kavanagh was added to CableFAX Magazine’s 2011 Hot List and honored in the 2010 Most Powerful Women in Cable issue as one of the Top Women in Cable as well as Cable Technology.
Kavanagh currently oversees Oxygen’s suite of digital assets including Oxygen.com and the wildly successful OxygenLive.com, recently the recipient of a 2010 Media Vanguard Award. OxygenLive is the first two-screen experience in which fans can socialize, interact and react with Oxygen talent during every episode in real time. This socially driven viewing party allows fans to log in using their Facebook or Twitter accounts to join the party at OxygenLive.com or via the app which is available on iOS and Android devices.
Following the launch of OxygenLive.com in 2009, Oxygen brought social TV to the next level launching OxygenLive TV (2010). This experience closed the loop on co-viewing by bringing the real time viewing conversation back the screen. Select superfans were featured on screen accompanied by their avatar and Facebook or Twitter comments.
On June 1st 2011, Oxygen launched “Paris Live,†a first of its kind co-viewing app for Facebook for the premiere of “The World According to Paris.†The app allowed fans of the show to join and interact with Paris live via video & chat from her premiere party. Fans could attend on the official show page or host a party on their own Facebook wall.
Kavanagh has spoken on several social media and strategic relationship panels at Digital Hollywood, Media Summit NY and the 2010 CMO Spotlight Forum, to name a few. She has several speaking opportunities on the books for 2011, including a panels at NATPE, I-Strategy and Media Summit New York.
Kavanagh is responsible for optimizing digital opportunities for advertisers as part of Oxygen’s 360 offerings. These opportunities leverage the power of digital platforms to deliver innovative, high performance campaigns.
