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Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford's Graduate School of Business. A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University's Graduate School of Business. Her research spans time, money and happiness. She focuses on questions such as: What actually makes people happy, as opposed to what they think make them happy? How do small acts create significant change, and how can those effects be fueled by social media? Her research has been published in both marketing and psychology journals, and has been featured in a variety of media including The Economist, The New York Times, Wall Street Journal, Washington Post, BusinessWeek, Forbes, CBS MoneyWatch, NPR, Science, Inc, and Cosmopolitan. She has served as associate editor or on the editorial boards of the Journal of Consumer Research, Journal of Consumer Psychology and the Journal of Marketing Research. She has received awards for her research on the peacefulness of mixed emotions, understanding culture and consumers, and the psychology of consumer-brand relationship

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