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General Information

Websitefaculty-gsb.stanf...
Blogdragonflyeffect.com
Twitter@aaker
BirthplacePalo Alto

Degrees

Stanford University, PhD 1994
Marketing and Psychology

Web Presences

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Photo Credit

Stanford GSB

Jennifer Aaker

Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford’s Graduate School of Business. A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her research spans time, money and happiness. She focuses on questions such as: What actually makes people happy, as opposed to what they think make them happy? How do small acts create significant change, and how can those effects be fueled by social media? Her research has been published in both marketing and psychology journals, and has been featured in a variety of media including The Economist, The New York Times, Wall Street Journal, Washington Post, BusinessWeek, Forbes, CBS MoneyWatch, NPR, Science, Inc, and Cosmopolitan. She has served as associate editor or on the editorial boards of the Journal of Consumer Research, Journal of Consumer Psychology and the Journal of Marketing Research. She has received awards for her research on the peacefulness of mixed emotions, understanding culture and consumers, and the psychology of consumer-brand relationship

Recent Milestones

Videos

Above:

Moneywatch - Does Happiness Have a Price Tag?

Added: 7/22/10
Above:

What is Social Good?

Added: 7/22/10
http://www.youtube.com/watch?v=x23KpziOLZ4
Above:

Design For The Ripple Effect

Added: 7/22/10
Above:

Design For The Ripple Effect

Added: 7/22/10

Sources

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Last Edited 7/29/10

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