| HEC, MBA | 1997 |
Jennifer van der Meer is a strategist focused on developing sustainable relationships between people, products and brands. A former Wall Street Analyst and Economist, Jen has held executive management roles at Organic and Frog Design. She has provided brand strategy, research, product design consulting, and technology marketing strategy to clients such as MTV, Chase, Nextel, Interface Inc., Disney, and GE.
Jen was a partner at Drillteam where she developed participatory customer engagement programs for brands such as Target, Toyota, Nestle, Saucony, Neiman Marcus, earning the first social media marketing programs for several of these companies. Drillteam became part of Powered, Inc., and was then merged into Dachis Group in 2011.
At Dachis Group, Jen serves as EVP Managing Director, overseeing demand generation, client service, strategy consulting, and experience design and delivery. In addition to serving on the board of the Designers Accord, Jennifer writes and speaks on the topic of social business and sustainable design, and is an Adjunct Professor at NYU’s ITP school and SVA’s Products of Design.
Jen has a BA in comparative religion from Trinity College, and an MBA from HEC in Paris.
