Jen Shelby/polaroid
Innovative and forward-thinking, define the marketing strategies and people skills Jen Shelby brings to BettyConfidential.com as chief marketing officer.
Jen most recently was the managing director at Astia- an organization based in Silicon Valley that delivers strategically defined programs to women-led companies and entrepreneurs in high-growth markets by providing access to capital, mentoring and leadership development. As the managing director of Astia, Jen was responsible for Astia’s market expansion both internationally and for women-led companies here in the U.S. Her extensive background in marketing and brand building as well as expertise in startup strategies brings valuable insight and business skills to BettyConfidential.com.
Prior to Astia, Jen was the founder of Signature Leadership where she worked with her clients to design business models that scale and accelerated manageable growth, either through entering new markets or increasing revenue with existing markets. Jen has a strong sense of brand equity, in part due to her positions at P3M during the early days of the internet and at Apple Computer.
