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General Information



New York University (NYU) Stern School of Business, MBA 1996
Finance and Accounting
Dartmouth College, BA 1994
Phillips Academy, MA 1990
Town School

Current Companies

CEO, Founder
CEO and Founder

Former Companies

Managing Director and Chief Financial Officer
Associate, Corporate Finance

Former Financial Organizations


Web Presences


Photo Credit

Tyler Callister

Jeff Yasuda

Jeff is the CEO and Founder of (Feed Media Inc.). helps game developers, content publishers, and e-commerce retailers increase customer engagement, retention, and conversions by incorporating popular music into their environments– at the lowest possible cost. These engagement metric improvements in turn improve financial metrics– including increased ARPU (average revenue per user), reduced average CAC (customer acquisition cost), and lower churn. API documentation and links to the iOS, Javascript, and Unity SDKs can be found at

Music has always been an important part of Jeff’s life and he considers himself a bona fide hack on guitar. Prior to, Jeff has worked with numerous technology companies in software, hardware, computer services, semiconductor services and telecommunications equipment companies. Most recently, Jeff was Managing Director and CFO of Redwood Ventures where he managed investments in their technology portfolio. Prior to that he worked in Investment Banking at Lehman Brothers, and did strategic consulting, M&A and financial valuation at Arthur Andersen. Jeff is a CPA, has an MBA from New York University, and a BA from Dartmouth College. He is also a co-founding director for Little Kids Rock, a non-profit helping to teach music to children in our public schools.

Recent Milestones



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Last Edited 7/31/13

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