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Jeff Solari is the CEO of Native Instinct, an interactive services firm based in San Francisco.

Jeff has been a leader in business strategy, user experience design, and development of interactive products for nearly 20 years. Currently, Jeff and the Native Instinct team specialize in a user-centric approach to define, design and build interactive products and services for the Web, mobile, and interactive TV market. At Native Instinct, Jeff has led the creation of new products and user experiences for clients including The Home Depot, Walmart.com, Wells Fargo, Flip Video (Cisco), BabyCenter.com, Visa Inc. and the Virgin Group.

Prior to Native Instinct, he was the Group Product Manager, TV Services at Microsoft, where he led product management for interactive services for UltimateTV, Microsoft's DVR product. He was also the lead product manager for Microsoft TV Foundation Edition for small footprint set top boxes.

In the 1990s, Jeff was the Executive Producer and COO at Ikonic Interactive, where he played a key role in growing the business from under $1 million to $30 million before the company's acquisition by USWeb in 1998.

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