|Washington State University|
Jeff Lanctot is Razorfish’s first Chief Media Officer, rejoining the agency he spent 10 years with pior to joining Microsoft. He works with Razorfish’s largest media accounts and has input into the digital-media tools and technology used by agency siblings under Publicis Groupe’s Vivaki umbrella.
At Microsoft he was the managing director of the Advertiser and Publisher Solutions (APS) Group, the technology platform that supports Microsoft Advertising. He worked on a variety of business development strategies with Microsoft’s partners in the advertising industry.
Prior to APS, Jeff was Chief Strategy Officer (CSO) at aQuantive’s Razorfish, one of the world’s largest digital media agencies, where he oversaw partnership and investment strategies, as well as the development of the company’s capabilities in the U.S. and abroad. In his ten years with the agency, Jeff developed successful digital branding strategies for clients such as Disney, Coors, Expedia, Nike, Microsoft, Best Buy and WeightWatchers. Before serving as CSO, Jeff was senior vice president of global media where he oversaw the company’s media buying and planning business, managing more than $735 million in digital media spending. In that role he was tasked with building processes and teams to bring media capabilities to market. He also previously served as the General Manager of the Northwest region for Razorfish. Jeff is a graduate of Washington State University and is a recipient of Advertising Age’s “Media Maven” Award, MEDIAWEEK’s “Media All-Star” award, B2B Magazine’s “Best & Brightest Media Strategist” award, and was twice named one of Media Magazine’s “50 Most Influential People in Online Advertising.” He sits on the Board of Directors for Mixpo and AdExpose, and is an advisor to WealthVisor. He began his career with Deloitte Consulting.