Jeff Lanctot is Razorfish's first Chief Media Officer, rejoining the agency he spent 10 years with pior to joining Microsoft. He works with Razorfish's largest media accounts and has input into the digital-media tools and technology used by agency siblings under Publicis Groupe's Vivaki umbrella.
At Microsoft he was the managing director of the Advertiser and Publisher Solutions (APS) Group, the technology platform that supports Microsoft Advertising. He worked on a variety of business development strategies with Microsoft’s partners in the advertising industry.
Prior to APS, Jeff was Chief Strategy Officer (CSO) at aQuantive's Razorfish, one of the world's largest digital media agencies, where he oversaw partnership and investment strategies, as well as the development of the company’s capabilities in the U.S. and abroad. In his ten years with the agency, Jeff developed successful digital... See More