|University of Southern California (USC)|
Jeff Green is founder and CEO of The Trade Desk, Inc., a demand-side platform that powers the desks of the world’s most advanced buyers in online advertising.
Green built The Trade Desk as second-generation demand-side platform, positioning it at the center of online advertising’s trading future by offering efficient, transparent technology. Since its inception in 2009, the company has grown on pace with the now-$3B RTB industry, having been included as an alpha partner in Facebook’s launch of the Facebook Exchange, and having been recently being named one of OnMedia’s “35 [Private Companies] to Watch.” By focusing on the technology of the buy-side, Green has shaped The Trade Desk into one of the fastest growing companies in ad tech. He was a finalist for the Ernst & Young 2013 Entrepreneur of the Year award for Greater Los Angeles.
Prior to The Trade Desk, Green founded AdECN, which he built in 2004 as the world’s first online advertising exchange. As COO, he led all strategy, product, and business development. AdECN was acquired by the Microsoft Corporation within three years of launch. At Microsoft, Green not only oversaw the AdECN exchange business, but also all reseller and channel partner business. Additionally, he advised the all-up strategy for the Online Services Division. In 2009, Green left to launch The Trade Desk.
Green has also played a leadership role in the ad tech industry, having served on the Networks and Exchanges Quality Assurance Guidelines Committee for the Internet Advertising Bureau (IAB) from 2011-2012. Green led working groups that established rules and best practices for acquiring inventory, and set data transaction standards.
In addition to his role leading The Trade Desk, Green has served as an advisor to a series of companies including AppNexus, a technology platform based in New York City, and SiteWit, an SMB search engine marketing firm.
Outside of the digital space, Green is active in education, having formed the non-profit board for Carden Heights Academy of Camarillo, Calif., and having served as executive producer of a film about the creation of schools in the Republic of Malawi, Africa. Green resides in Ventura, Calif. with his wife and three children.