Jeff Clayton has 30 years of experience in database marketing, marketing automation, workflow management, email, web analytics, behavioral targeting, search, and ad serving. He has previously held consulting, product development, business development and sales management positions with Fortune 100 through 2000 companies.
Most recently Clayton was the vice president of interactive solutions strategy for Merkle, the leader in Enterprise Database Marketing. In his role, Clayton developed technology solutions and created partner relations to support Merkle’s current digital analytics, integrated social marketing, mobile, site side optimization and analytically driven display media practices. As the VP of business development at Touch Clarity, Clayton played a key role in the company’s $62 million acquisition.
Additionally, Clayton has held vice president of sales and business development positions at Responsys, Double Click, Unica and ROI Direct.