Jeanniey Mullen is the global chief marketing officer for Zinio, as well as the worldâ€™s first all-digital, lifestyle magazine for women, VIVmag. Often referred to as a pioneer in the digital arena, Mullen has been at the forefront of digitalâ€™s largest contributions, including email marketing, mobile and now, digital publishing.
Prior to Zinio, Mullen was the senior partner and global executive director of the e-mail marketing and digital-dialogue practice at OgilvyOne Worldwide. She worked with clients such as IBM, American Express and Yahoo!. While at OgilvyOne Worldwide, Mullen founded the Email Experience Council (EEC), the world’s largest email-marketing networking organization. Currently, she serves as the executive director of the EEC, which now is owned by the Direct Marketing Association (DMA). Before that, Mullen ran her own advertising agency and, in the late 1990s, she created the first global email-marketing division inside an advertising agency at Grey Direct.
Known for her passion and enthusiasm for her craft, Mullen is a frequent keynote speaker. Also, she is a published author with two books in her portfolio, including “Email Marketing: An Hour A Day.” Mullen sits on the advisory boards of several innovative organizations, including the Social Media Advertising Consortium and the Online Marketing Summit