Jayson Kim is DVP of Consumer Marketing (Direct) for BCBG MAX AZRIA GROUP, INC., overseeing sales, marketing and operational aspects of BCBGMAXAZRIA’s global direct-to-consumer businesses for the company’s portfolio of domestic and international specialty mid-market and luxury fashion brands to support retail, wholesale, internet, catalog, affiliate (distributor) and licensed channels of distribution.
Prior to BCBG, Jayson served as the Vice President & GM for several retail companies including J.Crew, Perry Ellis International, Jones Apparel Group and Nine West Retail Corporation where he implemented integrated multi-channel retailing strategies across several multi-brand, category or classification fashion brands including BCBGMAXAZRIA, Max Azria, Herve Leger, BCBGeneration, J.Crew, Perry Ellis, Original Penguin, Jantzen, Anne Klein, Nine West, Easy Spirit, Bandolino, Jones New York and Barney’s New York.
