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California State University-Fullerton, BA

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Jay Shaffer

Jay Shaffer is VP, Worldwide Sales & Marketing at PowerReviews, where he is responsible for creating awareness and adoption of the company’s customer review solution throughout the global online retail community. He is leveraging his unique merchant perspective and proven track record of success in building successful retail campaigns to spearhead PowerReviews’ successful international expansion.

Jay is frequently a featured speaker at national online retail conferences, and is well known as a champion for online consumers and “chief customer advocate” because of his customer-centric approach to online retail. Previously, Jay was VP of Marketing for Directly Home and VP of Customer Experience for He also served at Ofoto, Inc. as their Director of Customer Acquisition. Jay is a graduate of California State University, Fullerton.

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