Jay Friedman, Goodway Group
Jay Friedman is the creator and President of Beep!, the premier automotive online ad network. Beep! is part of Goodway Group, a mainstay in the retail automotive landscape for more than 30 years.
In 2008, Friedman initiated a partnership with Compete, Inc., to form Beep! by leveraging optimized clickstream data for any automotive brand. This data enables advertisers to target the best possible prospects for their brand or its competitors at prices 60-80% less than advertisers normally pay on automotive-oriented content. Beep! continues the success of Goodway 2.0â€™s Tier II online campaigns, which consistently drove measurable lifts in site traffic, leads, and sales. Friedman has shared these learnings with audiences at iMedia, OMMA, and George Washington University.