As a business development director and product strategist at Pyra Labs, Jason was part of a revolution in mass communication with Blogger. Shellen & Evan Williams sold the company to the search giant Google in 2003. During his tenure at Google, Shellen started the Google Reader project & became it's founding product manager, worked on a plug-in hybrid project for Google.org and helped acquire companies like Feedburner, Picasa & Measure Map.
After leaving Google, Shellen founded Thing Labs in 2008 and created social tools Plinky, Brizzly, the Brizzly Guide, & Let's Be Trends. In September 2010, Thing Labs merged with AOL. Shellen became VP of Product heading up the AIM & Messaging Group at AOL and guided the combined teams in a relaunch and rebrand of AIM.