In 2007, Jason Liebman co-founded Howcast with the goal of creating the largest â€“ and highest-quality â€“ library of how-to videos on the web, thereby providing users with the answer to almost any question, from How to Tie a Bow Tie to How to Jump-Start a Car.
Prior to Howcast, Jason worked for four years at Google, where he played an integral role in growing strategic content licensing and monetization relationships for the YouTube, Google Video and AdSense teams. While at Google, Jason was responsible for forging key relationships with a wide range of Google’s largest media partners, including Time Warner, News Corp, Viacom, Warner Music, Sony Pictures, Reuters, The New York Times, and the Washington Post Company.
Before Google, Jason was at Applied Semantics, where he held several positions, including Executive Vice President of Sales and Business Development. In this role, he was responsible for overseeing and introducing new monetization products, including AdSense, to web publishers. Google acquired Applied Semantics in 2003 â€“ one of Google’s largest acquisitions in its history.
Jason is also a co-founder of the Alliance of Youth Movements (AYM) (youthmovements.howcast.com), a non-profit organization that helps young people to effect nonviolent change around the world â€“ safeguarding human rights, promoting good governance and fostering unprecedented civic empowerment â€“ using 21st-century tools. AYM hosted an inaugural global summit in December 2008 that brought together more than 30 dynamic young leaders representing 15 countries and 5 continents. Attendees met with experts in media, public policy, civil society, education, security, social networking and new technology to exchange best practices and discuss how to effect social change with new media. Sponsors included Howcast, Facebook, Google, YouTube, MTV, the U.S. Department of State, AT&T and Columbia Law School.
Jason began his career at Credit Suisse First Boston as an investment banker in its leverage finance group. A New York City native, Jason graduated from Duke University and is an avid traveler.