• TechCrunch
• CrunchBase
• More
  • TechCrunch Europe
  • TechCrunch France
  • TechCrunch Japan

Jason Knapp

edit

Jason Knapp is an Internet display advertising monetization expert, including creating the first implementation of “Real-Time-Bidding.”

Jason co-founded and led product, sales and client services at SDC (Strategic Data Corp), which built the first performance, optimized ad-serving system in 2000. Sold SDC to News Corp in 2007 for $150 million, where product managed building and led support of the Fox Audience Network’s (FAN’s) ad serving / yield optimization system, 2009’s highest volume ad serving platform and helped plan and build sales and the sales operations organization. The system monetizes all ads on MySpace, which saw its ad performance nearly triple within months of the system’s launch, as well as additional inventory from 1,000’s of other sites. FAN was subsequently acquired by The Rubicon Project, where the SDC ad server will now power their ad serving efforts.

Jason previously launched various tech ventures and consulted to or held positions with high-tech companies including Microsoft, Intel, and HP. UCLA Anderson School MBA.

Recent Milestones

edit

• 
  Jason Knapp added a position as EVP, Product Development at Specificmedia. (12/1/10)
  Posted 1/5/11 at 3:05pm
• 
  Jason Knapp invested in Sparkbuy. (11/29/10)
  Posted 11/29/10 at 12:09am
• 
  Jason Knapp added a position as Advisor at Rallyverse. (10/1/10)
  Posted 1/4/12 at 3:05am
• 
  Jason Knapp added a position as Board of Advisors at Triggit. (9/1/10)
  Posted 11/5/10 at 8:10am
• 
  Jason Knapp invested in BrightTag. (8/25/10)
  Posted 8/25/10 at 3:53pm via businesswire.com
• 
  Jason Knapp added a position as Board of Advisors at BrightTag. (7/1/10)
  Posted 11/5/10 at 8:11am
• 
  Jason Knapp invested in SimpleGeo. (11/10/09)
  Posted 11/10/09 at 11:33pm via techrockies.com
• 
  Jason Knapp added a position as Vice President at Fox Interactive Media. (2/22/07)
  Posted 11/30/09 at 6:05pm
• 
  Jason Knapp added a position as Senior Vice President, co-founder at Strategic Data Corp. (1/1/00)
  Posted 12/8/09 at 4:40pm

Investments

Videos

Sources

1. Citation Needed [add]
2. BrightTag Raises Series “A” Round Led by TomorrowVentures & New World Ventures (businesswire.com) [edit]
3. SimpleGeo Gains $195K. (techrockies.com) [edit]