|University of California, Los Angeles (UCLA), Anderson School of Management, MBA||1998|
Jason Knapp is Executive Vice President of Product at Specific Media. He has spent more than two decades inventing technologies that connect advertisers and consumers in more efficient and mutually beneficial ways. At Specific Media, he heads all global product efforts, designing advertising technologies that deliver superior engagement and ROI for the world’s largest brand and direct advertisers across all of Specific Media’s global media properties, including Myspace.
Prior to joining Specific, Jason spent his career designing, implementing, and supporting social media, advertising, and operational efficiency technologies at large and small companies alike. One of his pioneering accomplishments was developing the first real-time-bidding (RTB) platform to link separate advertiser and publisher systems, which spawned hundreds of startups and has been widely adopted by Google, Yahoo, and Microsoft. Jason was also a founding team member of Strategic Data Corp (SDC), which created the first sophisticated digital ad optimization and serving system before being acquired by News Corp. in 2007. Via the acquisition, Jason joined Fox Audience Network (FAN), News Corp.’s online advertising unit and the primary monetization arm of Myspace, to build the company’s core ad serving and optimization system, which grew to serve over 7 billion impressions a day across 2,000 publishers. Prior to SDC, Jason consulted for top technology companies including Intel, HP, and Microsoft.
Jason is currently an advisor and investor in several startups, including Sparkbuy (acquired by Google), Brighttag, and StarGreetz. A tech geek from an early age, Jason created his first BBS in 5th grade - arguably the first social networks for geeks - and has never stopped designing new technologies. He holds an MBA from the Anderson School at UCLA.