Jamie and Matthew Roche are the Co-CEOs of BO.LT. Over 15 years, the two brothers have created three successful startups. Their most recent company, Offermatica, defined the category of online testing and targeting and is now the Adobe Test and Target platform, which serves billions of impressions per week.
Prior to Offermatica, the two advised and built solutions for many of the most powerful companies in the world including Wal*Mart, Intuit, Intel, CNET, Nike and many others. James and Matthew have spent their careers focused on removing the barriers that separate marketers from their audience.
- 04/21/11 -techcrunch.com