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James A. Pitaro is currently the Vice President and General Manager of Yahoo! Sports. Pitaro joined the sports team in October 2006, and is responsible for guiding the strategic growth and continued development of Yahoo! Sports.

Pitaro joined Yahoo! in August 2001 with the company’s acquisition of LAUNCH Media, Inc. Before joining the Yahoo! team, Pitaro was Vice President of Business Affairs for LAUNCH Media, Inc. After the acquisition, he transitioned to Vice President and Head of Business Affairs for Yahoo! Music until his transition to the sports team.

Prior to joining LAUNCH Media, Inc., Pitaro worked as an associate at the law firms of Marshall, Conway & Wright and Wilson, Elser, Moskowitz, Edelman & Dicker, both based in New York City, focusing initially on commercial litigation and subsequently on media and entertainment transactions.

A New York native, Pitaro graduated from Cornell University with a Bachelor of Science degree in economics and from St. John’s Law School, where he was a member of the Law Review, Bankruptcy Division. He resides in Southern California with his wife and two children, and is a passionate Yankee fan.

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