Overview

Update
Primary Role
Analyst @
Gender:
Male
Location:
Boston
Social:

Person Details

Update

James serves CMOs. He is the foremost analyst tracking and defining the power and impact of digital disruption on traditional businesses. His consumer models identify the ways consumers have embraced digital experiences and platforms, and his strategy models help companies prepare to serve those consumers. Though he applies this knowledge to a wide variety of industries, he spends the majority of his consulting time with consumer media and consumer electronics companies that are at the forefront of dealing with digital disruption. In February 2013, James published his book Digital Disruption: Unleashing the Next Wave of Innovation.

Previously at Forrester, James served as a vice president and research director, running Consumer Technographics® North America, Forrester's unparalleled consumer research effort. Before that, he was a senior analyst and founding member of the online retail strategies practice at Forrester. In addition to keynoting at industry events and Forrester Forums, James is routinely sought after for comment by such publications as The New York Times and The Wall Street Journal. He also appears frequently on NPR and CNBC.

Jobs (3)

Update
Current
Past
Started
Ended
Title
Company
Unknown
Unknown
Fellow
Jul 18, 2013
Oct 18, 2013
Team Member

Past Event Appearances (1)

Add Board & Advisor Roles

Add Education

Add Memberships

Add Images

Add Videos