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James McDermott is a software executive and entrepreneur. He has a passion for creating, managing and growing companies from the ground up. James is founder and CEO of Lytics, an analytics and data platform for B2C marketers.

He was CEO of Storycode, a mobile app platform for publishers & brands and SVP of Postano, a social visualization platform. Before that, he was VP Business Development for Webtrends, a pioneer in web analytics and digital marketing.

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