Person Details


Mr. Caruso is an executive manager of venture development, sales, and functional areas with a global record of achievement identifying key decision-makers, and managing/leading multi-national teams to sales and partnerships in new media, telecommunications, and computing. He successfully conceived, structured, and won complex, profitable deals of greater than $100 million.

Currently, he is CEO and chair of MediaFirst PR - Atlanta. MediaFirst is a Tech PR firm with strength in B2B software PR.

While in PR, he promoted and/or sold to hot tech companies, such as Aether (IPO), InterVu (acquired by Akamai), Eircom (IPO), Extreme Logic (acquired by HP), Gideon Technologies (acquired by Symantec), LeanLogistics (acquired), Merlot Communications (venture funded), iMedeon (venture funded), Libit (acquired by TI), PowerTV (acquired by Scientific-Atlanta), and FaxNet (acquired).

Previously, he managed direct sales and partnering that won deals across the global telecommunications industry in Australia, Belgium, China, Finland, France, India, Japan, Korea, New Zealand, Philippines, Sweden, and Thailand. He is an effective technology evangelist to worldwide audiences of executive and functional managers in telecom, finance, engineering, IT, and marketing.

Development methodology and market understanding make him effective in the project and product development life cycle and release to market on time at target cost. Wins customer loyalty through effective listening and technical expertise. Communicates value propositions phrased in the words of the customer or audience. Establishes effective relationships at all levels of an organization.

Specialties: Convergence: Software PR, Tech PR, optimization and analytics, also marketing automation and inbound marketing implementation. Telecom (wireline, wireless, Internet, cable), Media, & Computing. Engineering, Manufacturing, & Logistics. Global account and industry sales. Deal structure, margin, legal, and alliances. Managing multi-cultural, multi-national teams.

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