|Nottingham Law School, Masters|
James Barnes is the founder of Affordable Media, a consultancy focusing on the leisure sector, working with online gaming operators and affiliates, the horse racing industry as well as technology startups to assist with business development, business affairs and marketing support and expertise.
Barnes is the former co-founder of StrangeLogic, the company behind Pzyche, a pioneering technology company in the field of behavioural marketing and website conversion optimisation. Barnes set up StrangeLogic with Jason Duke, a search engine optimization practitioner (also formerly of bwin.party digital entertainment plc) in early 2009. They brought the Pzyche product to market at the iGB Affiliate Conference in Budapest in October 2010. In June 2011 Barnes and Duke secured venture capital funding which would be used to take their products into new markets.
Also a solicitor, Barnes was legal counsel at bwin.party digital entertainment plc, the world’s largest publicly traded online gambling firm, best known for its PartyPoker online poker room and its sports betting brand Bwin.com. He also worked for sports marketing and sponsorship agency ISL/ISMM, working on the FIFA World Cup and other major sporting events, as well as at the BBC’s Commercial Agency securing co-production funding for entertainment programming, working with major record labels to deliver stars such as Elton John, Rod Stewart & Robbie Williams.