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General Information

WebsiteDrivenTide.com
Blogdriventide.com/blog
Twitter@jaidecker
BirthplaceHollywood, Flordia

Degrees

DePaul University, International Marketing & Corporate Communications 1998
International Bussiness

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Jai Decker

Jai Decker has more than ten years of interactive advertising experience. He is an innovator within the world of advanced online advertising delivery technology as well as its resulting multi-channel analytics. Jai led the effort at Ogilvy & Mather to coordinate their marquee clients, IBM, Kodak and SAP, in restructuring their online awareness, advertising strategy and mythology on capturing backend analytics. He worked with IBM’s senior executives to implement consistent advertising protocols, monetization reviews, metrics, and portfolio management practices, and led the development and deployment of Expedia’s online advertising product life-cycle process for display, rich media, video and search, and services.

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Last Edited 11/23/10

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