|DePaul University, International Marketing & Corporate Communications||1998|
Jai Decker has more than ten years of interactive advertising experience. He is an innovator within the world of advanced online advertising delivery technology as well as its resulting multi-channel analytics. Jai led the effort at Ogilvy & Mather to coordinate their marquee clients, IBM, Kodak and SAP, in restructuring their online awareness, advertising strategy and mythology on capturing backend analytics. He worked with IBMâ€™s senior executives to implement consistent advertising protocols, monetization reviews, metrics, and portfolio management practices, and led the development and deployment of Expediaâ€™s online advertising product life-cycle process for display, rich media, video and search, and services.