Jack Tretton has more than 30 years of consumer product expertise, including 27 years of direct experience in the video game industry. A recognized industry veteran, Tretton provides a wealth of corporate business experience, including finance, marketing, merchandising, operations, product development, and sales. Tretton has been with Sony Computer Entertainment America since its inception, when he joined in 1995 as director of sales. As one of the founding members of the executive team, Tretton has worked vigorously to make all PlayStation® platforms best sellers in North America. Tretton has played a pivotal role in launching groundbreaking platforms in North America, including PS One®, PlayStation®2, PSP® (PlayStation®Portable), PlayStation®3, PlayStation®Vita, PlayStation®Network, and the recently announced PlayStation®4. During his tenure, Tretton has also been responsible for achieving several industry milestones, including surpassing 50 million units of the PlayStation®2 in North America. Prior to joining Sony Computer Entertainment America, Tretton worked for JVC Musical Industries, an international publisher of videogames, where he served as general manager directing the company’s sales, product development, marketing, finance and operation efforts. From 1986 to 1991, Tretton held numerous high ranking positions, including vice president of sales with Activision, an international publisher of interactive software. He also held marketing research and sales positions with Majers Corporation and Duracell, U.S.A.