Ian Swanson is Vice President, Serve Enterprises at American Express. In this role, Ian oversees development of Serveâ€™s loyalty programs and virtual currencies on a global scale across multiple consumer sectors. He previously served as CEO and co-founder at Sometrics prior to its acquisition by American Express, where he led the companyâ€™s analytics, in-game payments and optimization platform expansion to online game developers worldwide.
With years of experience working with publishers, advertisers and consumers within online games, including MMOs, casual and social games, Swanson established Sometrics to help online game publishers market their games, monetize players and optimize virtual currency platforms. The companyâ€™s platform allows partners to learn which audience demographics are responding to specific offers and direct traffic accordingly to optimize conversions and increase revenue. Further, the Sometrics... See More