Ian has been involved in the video game industry since 1982. He founded and was Managing Director of Psygnosis Limited, which became one of the most successful UK based publishers. Psygnosis was sold to Sony in 1993 and Ian was retained as the Managing Director of Sony Computer Entertainment Europe from 1994-1997 where he was instrumental in the design and implementation of the hardware and software for Sony’s new Playstation console, and oversaw the development of the European launch catalogue (80% market share at launch).