As President, BBC Worldwide America, Herb Scannell is responsible for growing the BBC brand and the business across all divisions in the U.S., the BBC's largest market outside the UK. Appointed in June 2010, he is part of BBC Worldwide's Senior Management team, reporting directly to CEO, John Smith.
His responsibilities in the U.S. include flagship cable channel BBC AMERICA in 77 million homes and BBC AMERICA HD, BBC Worldwide Productions (producers of the hugely successful series Dancing with the Stars), BBC.com, Sales and Distribution including Digital Syndication and Motion Gallery, Home Entertainment, and Licensed Consumer Products. He also oversees the exploitation of BBC Worldwide's Global Brands in the U.S. including Top Gear, Doctor Who and the natural history brand BBC Earth.
Prior to joining the BBC, Scannell spent much of his career at Viacom. As Vice Chairman of MTV Networks and President of... See More