Primary Role
President, BBC Worldwide America at BBC
Boston College

Person Details


As President, BBC Worldwide America, Herb Scannell is responsible for growing the BBC brand and the business across all divisions in the U.S., the BBC's largest market outside the UK. Appointed in June 2010, he is part of BBC Worldwide's Senior Management team, reporting directly to CEO, John Smith.

His responsibilities in the U.S. include flagship cable channel BBC AMERICA in 77 million homes and BBC AMERICA HD, BBC Worldwide Productions (producers of the hugely successful series Dancing with the Stars),, Sales and Distribution including Digital Syndication and Motion Gallery, Home Entertainment, and Licensed Consumer Products. He also oversees the exploitation of BBC Worldwide's Global Brands in the U.S. including Top Gear, Doctor Who and the natural history brand BBC Earth.

Prior to joining the BBC, Scannell spent much of his career at Viacom. As Vice Chairman of MTV Networks and President of Nickelodeon Networks he oversaw all creative and business operations for a portfolio of brands including Nickelodeon, the #1 rated network in cable TV for 10 years running, TV Land, the cable home of classic TV and Spike TV, America's first network for men. In addition he was responsible for a suite of digital networks including preschool channel Noggin, as well as online offerings, a successful feature film division and Viacom's Consumer Products division, which grew into the third largest licensing business in the world under his watch.

After becoming President of Nickelodeon in 1996, he successfully expanded Nickelodeon's brand into feature films, consumer products, magazines, online, live theatrical shows and built the first new animation studio in Los Angeles in 40 years, creating hits including Spongebob Squarepants, Hey Arnold and Fairly Odd Parents. Other hits included preschool favorites Blues Clues and Dora the Explorer.

Prior to joining Nickelodeon and MTV Networks, he held various marketing and promotional positions in pay TV at The Movie Channel and Showtime.

In 2006 he left Viacom to launch Next New Networks, a company set up to produce and distribute micro-television networks targeting niche communities on the internet, which was recently acquired by Google. Scannell stepped down from the CEO position in 2008 but remains on the company board. He is also Chairman of the Board of WNYC, New York City's public radio station and serves on the Board of Ballet Hispanico, a leading Hispanic dance and cultural institution based in the city.

Herb is a graduate of Boston College with a Bachelor of Arts. Married to Sarah Reetz, they are parents to two young girls and reside in New York City.

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