Herb Scannell is CEO and co-founder of Next New Networks.
Herb Scannell was most recently Vice Chairman of MTV Networks and President of Nickelodeon Networks. Mr. Scannell oversaw all creative and business operations for a portfolio of brands and businesses for MTV Networks including: Nickelodeon, TV Land, and Spike TV. Mr. Scannell also led the Consumer Products division of Nickelodeon and Viacom, which under his watch grew into the third largest licensing business in the world.
Mr. Scannell first began his career at MTV Networks as Director of Programming, Nickelodeon in 1988. During the early years, Mr. Scannell was instrumental in turning Nickelodeon into a production powerhouse with the birth of Nicktoons (Rugrats, Ren & Stimpy, Doug) and innovative live action shows such as Clarissa Explains It All and the Secret World of Alex Mack.
After becoming President of Nickelodeon in 1996, Scannell set a course to double the networks’ animation output and built the first new animation studio in Los Angeles in 40 years, birthing such hits as Spongebob Squarepants, Hey Arnold and Fairly Odd Parents. Other hits during Mr. Scannell’s tenure were pre-school favorites Blues Clues and Dora the Explorer.
Most recently, Mr. Scannell positioned Nick as the kids online and digital media leader with 2005 acquisition of Neopets and the broadband launch of TurboNick as well as launching paid downloads and content distribution to phones.
Prior to joining Nickelodeon and MTV Networks, Mr. Scannell held various marketing and promotional positions in pay TV at The Movie Channel and Showtime. At Showtime as Director of Program Promotion, he created the award winning The Honeymooners: The Lost Episodes campaign named Campaign of the Year by CTAM, cable’s highest marketing honor.